Richard Gray
Author
Language
English
Description
This book seeks to inform people interested in selling perishable (frozen or refrigerated) foods via the direct-to-consumer (DTC) channel how the process works. This book will not make you an expert from the supply chain to marketing to metrics, but it will provide a solid foundation for how this industry works.
There are many reasons why companies sell DTC. When one considers the alternatives, there are circumstances in which it is the only sales...