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The neuroscience of selling: proven sales secrets to win over the buyer's heart and mind
The neuroscience of selling: proven sales secrets to win over the buyer's heart and mind
Author
Asher, John
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Language
English
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Contributors
Asher, John
Author
ISBN
9781492689485
9781728225272
UPC
Subjects
Subjects
Business & Economics
Management
Psychological aspects
Sales & Selling
Selling
Selling -- Psychological aspects
Selling -- Social aspects
Social aspects
Table of Contents
From the Book
Six activators that wake up the buyer's brain
Cognitive biases in the sales process
Prospecting for new business
Identifying buyers and using coaches
Rapport building
Perfect listening
Closing the deal
Conclusion
Next steps: Potential action items.
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