Brainfluence : 100 ways to persuade and convince consumers with neuromarketing
(Book)

Book Cover
Published
Hoboken, N.J. : John Wiley, c2012.
ISBN
9781118113363 (hardback : acid-free paper), 1118113365 (hardback : acid-free paper)
Physical Desc
xviii, 286 pages ; 24 cm.
Status

Copies

LocationCall NumberStatus
Cambridge - Adult658.8001 DooleyOn Shelf
Newton - Adult658.8 D72B 2012On Shelf

More Details

Published
Hoboken, N.J. : John Wiley, c2012.
Format
Book
Language
English
ISBN
9781118113363 (hardback : acid-free paper), 1118113365 (hardback : acid-free paper)

Notes

Description
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Dooley, R. (2012). Brainfluence: 100 ways to persuade and convince consumers with neuromarketing . John Wiley.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Dooley, Roger, 1952-. 2012. Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. John Wiley.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Dooley, Roger, 1952-. Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing John Wiley, 2012.

MLA Citation, 9th Edition (style guide)

Dooley, Roger. Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing John Wiley, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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