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Author
Language
English
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Formats
Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
Author
Language
English
Formats
Description
Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
Author
Series
Language
English
Formats
Description
"Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions"--
Author
Language
English
Formats
Description
Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
Author
Language
English
Formats
Description
"The language you need to sell and succeed, from America's top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds of proven...
Author
Publisher
Laurence King
Language
English
Description
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication,...
8) Start your own freelance writing business: the complete guide to starting and scaling from scratch
Author
Publisher
Entrepreneur Media, Inc
Pub. Date
[2019]
Language
English
Author
Publisher
Wiley
Language
English
Description
"Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television,...
Author
Publisher
KoganPage
Pub. Date
2019.
Language
English
Description
Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives...
11) The elements of copywriting: the essential guide to creating copy that gets the results you want
Author
Publisher
Macmillan USA
Language
English
Appears on these lists
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising...
Author
Publisher
Thames & Hudson
Language
English
Description
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty...
Author
Publisher
Entrepreneur Press
Pub. Date
2016.
Language
English
Description
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--
19) The art of the click: how to harness the power of direct-response copywriting and make more sales
Author
Publisher
Harriman House
Pub. Date
2018.
Language
English
Description
"In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
Author
Series
Publisher
Bluebird
Pub. Date
2016.
Language
English
Description
Whether you're an agency writer in need of inspiration, a one woman band drumming up work from prospects, an established business trying to get more from that mysterious thing called content, or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write...
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