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"Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire...
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English
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"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART...
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"Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions, and contracts. Business Writing For Dummies shows you, from the ground up, how to create...
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English
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With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most small business owners aren't writers, have never written a book before, are time poor and don't know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write...
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English
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Leverage the power of effective writing
Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of...
Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
A trigger series to practise taking minutes and notes. A program designed to develop memory and recall, learning to take notes and minutes, as well as improving writing skills. Ideal for office employees, support staff and anyone who attends a meeting and is required to take minutes. The six segments provide viewers with situations so they can practise taking minutes. This program is designed to be used for groups and individuals training to take...
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English
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DON'T LET YOUR WRITING HOLD YOU BACK.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your...
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"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
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English
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"So much of success in buisness depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you: Distill your message into a well-targeted statementAce the elements of styleWrite what you want to say in emails, business plans and moreMaster the tricks of editing yourself Presented in author Sandra Lambs lighthearted...
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English
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Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...
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English
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"Make decisions based on common sense. Avoid the herd mentality. COntrol expenses with unrelenting vigil. Execute the fundamentals. Free your motivated, intelligent people from the chain of command. Hire PSDs (poor, smart, with a deep desire to become rich). And stay humble, humble, humble. These are just some of Alan C. Greenberg's management truths. And they've served him and his company well. Since taking over as chairman 18 years ago, this cigar-smoking,...
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English
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"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your...
13) How to get ideas
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English
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This new expanded second edition shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier.
Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your...
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English
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Description
"Based on her course at the Princeton University School of Public and International Affairs, Martha Coven presents a crisp, brief, up-to-date introduction to clear and compelling writing for future professionals. Coven covers the basics of developing a professional style and writing and revising first and successive drafts. She then covers common types of professional writing, including correspondence, memos, proposals, plans, and reports, critical...
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English
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"Want to make a living as a freelance writer? Here are the resources, answers, and real talk you need about what it takes to make a living as a writer for hire. Drawing on her own varied and successful years of freelance-copywriting experience, Jessie Kwak offers valuable insights on how to figure out if this fast-paced, ever-evolving career is for you. The book's special focus is on business writing for hire"--
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English
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"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation...
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English
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Have you been thinking about writing a book for several years? But, haven't started yet?
Do you really want to finish writing your book this year?
Then, you need this guide.
Packed with wise insights aimed at helping you succeed as a first-time non-fiction author, this book is a must-have guide for the beginner. The book's friendly tone; and clear, straightforward writing style makes it easy to read for anyone. No matter what topic you choose to...
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English
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Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
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Français
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Malgré les restrictions budgétaires et les exigences croissantes en matière de performance, les directions d'établissement scolaire doivent assurer la qualité de l'enseignement et de l'apprentissage. Cette nouvelle édition de La gestion des ressources humaines pour la réussite scolaire établit le lien entre la gestion des ressources humaines et la réussite scolaire et propose une description du système éducatif. La planification, l'organisation,...
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