The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets". This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they create. In their book, the authors explain...

The must-read summary of Erich Joachimstahler's book: "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy". This complete summary of the ideas from Erich Joachimstahler's book "Hidden in Plain Sight" shows how the biggest opportunities for innovation are often right under our noses. In his book, the author explains how you can spot and act on these opportunities by taking an "outside-in" approach and looking at...

The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition". This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you're in the process of trying to start a new enterprise, you're far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains...

The must-read summary of Thomas Davenport and Jeanne Harris' book: "Competing on Analytics: The New Science of Winning". This complete summary of the ideas from Thomas Davenport and Jeanne Harris' book "Competing on Analytics" shows how the key to beating the competition in today's market is making use of the information available about the business environment to out-think your rivals. In their book, the authors explain how you can use analytics...

This complete summary of "Merchants of Doubt" by Naomi Oreskes and Erik Conway, two prominent science historians, presents their account of how a group of top scientists ran campaigns in order to confuse the public over the validity of scientific discoveries on issues such as global warming, the dangers of smoking and acid rain. In their book, the authors reveal the actions of this scientific community and how they have prevented the understanding...

The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don't just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this...

This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for...

The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century...

The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products". This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new products, which you can implement into...

The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure...