A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.

Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. The author...

"The culmination of renowned neuroscientist D.F. Swaab's life's work, We Are Our Brains unlocks the mysteries of the most complex organism in the human body, providing a fascinating overview of the brain's role in nearly every aspect of human existence. In short, engaging chapters, Swaab explains what is going on in our brains at every stage of life, including how a fetus's brain develops and the role that pregnancy plays in solidifying certain aspects...

"What makes a life fulfilling and meaningful? The simple but surprising answer is: relationships. The stronger our relationships, the more likely we are to live happy, satisfying, and overall healthier lives. In fact, the Harvard Study of Adult Development reveals that the strength of our connections with others can predict the health of both our bodies and our brains as we go through life."--Provided by publisher.

Richard Karban is professor of entomology in the Graduate Group in Ecology and Center for Population Biology at the University of California, Davis. His books include Plant Sensing and Communication. Mikaela Huntzinger is a research associate at the University of California, Davis, where she also runs workshops and courses on graduate education. Ian S. Pearse is a research ecologist at the US Geological Survey in Fort Collins, Colorado. The essential...

"An eye-opening, comprehensive history of diabetes research and treatment, by the best-selling author of Why We Get Fat and award-winning journalist"--

"A strange plague called the 'Gets is decimating humanity on a global scale. It causes people to forget--small things at first, like where they left their keys...then the not-so-small things like how to drive, or the letters of the alphabet. Then their bodies forget how to function involuntarily...and there is no cure. But now, far below the surface of the Pacific Ocean, deep in the Marianas Trench, an heretofore unknown substance hailed as "ambrosia"...

"52 Ways to Walk is a short, user-friendly guide to attaining the full range of benefits that walking has to offer--physical, spiritual, and emotional--backed by the latest scientific research to inspire readers to develop a fulfilling walking lifestyle"--