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14) The media handbook: a complete guide to advertising media selection, planning, research, and buying
Author
Series
Language
English
Series
Publisher
L. Erlbaum Associates
Pub. Date
2006
Language
English
Description
"This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited...
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